The call came on a sunny afternoon. At that time, I was sitting in a small office near the Central Business District, stewing in misery. I was in a career rut that I did not know how to get out of. A year or so ago, I had left the civil service to … [Read more]
Google Analytics for data noobs (Equinet Academy workshop review)
The most useless feedback a copywriter (or any creative) can get is this: “I don’t like it.” That, and any other feedback that involves feelings and personal tastes. The most memorable was when a colleague snapped, “The intern writes … [Read more]
A birthday letter to my present self
(No, not today. But yes, I was born in April!) Dear Ying Yi, Yes, I am writing a letter to the present you. Why not? When I was searching for inspiration on Quora, I noticed that so many people write advice for their past or future … [Read more]
Got pain? Turn it into motivation
A long time ago, there was a king from China who was taken prisoner during a war. Every day, to remind himself of the pain of defeat, he licks some bile. Extremely bitter stuff. But the daily dose of bitterness kept his desire to recapture his … [Read more]
Feeling stupid is part of the creative process. Embrace it.
A while ago, one of the members of The Cult of Copy Facebook group gave a hilarious account of his recent creative breakthrough: I can't tell you how many times I've gone to bed defeated, frustrated and convinced I'm the worst copywriter in the … [Read more]
Why I have no goals for 2018, and what I will do instead
I don’t do New Year resolutions in the traditional sense. That is, listing a bunch of goals that I want to accomplish by the end of the year, and then planning “a course of action”. Sounds reasonable in theory. BUT … It feels like I’ve got a bunch … [Read more]
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